Malaysia - Nippon Paint has brought back its Blobby mascot to launch its latest innovative Nippon Weatherbond Solareflect paint product.
The campaign includes an ATL push across TV, radio, print while BTL activities include fan-shaped leaflets and button badges with the message ‘Ask me about Nippon Weatherbond Solareflect'.
The Nippon Weatherbond Solareflect product, according to Nippon, reflects heat and cools your house for up to 10 years protection.
"We want to break-way from conventional paint advertising," Adrian S'ng, Naga DDB's new business unit head, said.
"Riding on the popularity of the first Nippon Blobby TVC, we made Blobby work harder by making it sell the benefits of this new product," he said.
The campaign is a return for Naga DDB with the Blobby proposition and it looks set to continue in future Nippon marketing initiatives.
"Unlike FMCG brands, home owners usually experience buying paint once a year or once in 3 to 5 years. Very often, they have no idea which is a good paint brand to use when they need to buy paint. With Nippon Blobbies, we want to touch the hearts of people from all walks of life so that they remember to paint their house using Nippon Paint products," Ng said.
