Regional - Neo@Ogilvy has promoted regional managing director Susana Tsui to the position of regional president.
According to Neo@Ogilvy, it is a move designed to streamline and strengthen the Asia Pacific operation and Tsui will hand over daily operational responsibilities to her in-market senior management team, continuing her focus on further strengthening Neo's capabilities in the digital media.
Added to her portfolio will be the development of new business models, launching new service offerings and the identification of acquisition and merger opportunities.
"Under Susana's leadership, we've seen Neo@Ogilvy continue to grow and strengthen in every aspect of the business," Kent Wertime, president OgilvyOne Asia Pacific, said.
Tsui said in a statement: "Neo is the most exhilarating job I have ever had. In my new role, the challenge will be to continue developing deep client relationships, injecting new digital talent into the network and ensuring we retain our leadership position in the APAC digital media arena."
