Buspak has launched a free Wi-Fi service called Webus that gives advertiser a new digital platform to showcase their products. The 30 Citibus and New World First "Webuses" offer passengers free internet service through the Wi-Fi enabled devices such as mobile phones and notebooks.
Buspak's group sales director Tony Fung said only Buspak advertisers which pay for the bus body advertising are eligible to register for the Webus service. He described Webus as an value-added service, rather than a individual advertising tool.
"This digitalised advertising is actually an extended platform for advertisers which can showcase their latest products and promotions in the websites, something that body bus advertising could not offer."
He added that the landing page provides a platform for advertisers to showcase their products and hyperlink passengers to their own websites. The hyperlinks will appear randomly so as to make sure passengers will get different information on every journey.
Webuses are easily recognisable by the exterior Webus sticker, interior instruction stickers on octopus tent card, driver's wall and seat back.
Last November, the bus body vendor has trialed the digital bus by collaborating with Sony Ericsson.
