Singapore - The National Library Board in Singapore has announced a tender looking for an agency to develop an integrated online campaign for its Speak Good English Movement (SGEM).
The concept of the campaign is to engage the target audience of 16 to 40-year-old Singaporeans with a story that plays out on new media. Language content and key messages will be weaved into the story.
The SGEM 2009/10 will be launched this month, celebrating the Movement's 9th anniversary.
The movement was officially launched in 2000 by then Prime Minister Goh Chok Tong. Starting from 2003, the SGEM kicks off annually with a launch followed by year-long programmes and activities at schools, libraries and partner organisations.
