Singapore - SPE Networks has registered viewership growth for the second quarter in a row, for its two landmark channels AXN and Animax across Asia.
Compared to Q1 of 2009, this quarter saw AXN experience strong viewership growth of 19%, with a 25% growth for the 6pm-1am primetime slots. Tthe channel's strategy of targeting the upscale and affluent has resulted in PMEB viewership jump of 13% for the full day and 19% for primetime.
Meanwhile, Animax, Asia's first anime channel brand, also locked in, among its target audience of youth viewers aged 15-24, a 10% viewership increase for the full-day.
"TV viewing will see significant increase especially during challenging economic times. We will build on our success to ensure the momentum continues even as we see the economy possibly turning the corner," Ricky Ow, senior vice president & general manager, SPE Networks - Asia, said in a statement.
