The local ad market has shown signs of recovery with adspend for June up more than 1.5% year-on-year to $2.08 billion.
However, adspend between January and June dropped 0.76% to $11.7 billion this year compared with 2008.
According to Admango, the top three highest spending industries are banking ($1.1 billion), toiletries ($889 million) and pharmaceuticals ($888 million).
Despite being the top spending industry, year on year adspend for banking has slid 16%.
The toiletries and pharmaceuticals industries have increased adspend year on year by 28% and 11% respectively, which could be attributed to the prevalence of H1N1 flu, as suggested by an Admango spokesman.
The restaurants industry has jumped from 12th to 8th position this year having increased 30% from last year at $558 million.
Entertainment moved up three notches at 7th position, which spent $586 million, an increase of 12%.
While beauty and slimming and travel remained in top 10 highest spending industries at ninth and tenth position respectively, year on year ad spend has dropped 13% and 17% compared with 2008.
In the top 10 advertisers category, GSK ($136 million), McDonalds ($126 million) and Wrigley ($122 million) took the top three positions with year on year adspend for the half year increase by 31%, 36% and 64% respectively.
Although Japanese FMCG company Lion ($96 million) ranks as the top fourth advertiser this year, its adspend increased the most year on year at 71%.
Other advertisers than joined the top 10 chart this year include Promise Finance, Mannings and Hong Thai.
