Hong Kong - UK branding and digital agency Start Creative is accelerating its push into Greater China, after securing branding and digital strategy work for BP China.
Start will develop visual branding and a digital strategy for a new joint venture project BP is developing across the Mainland.
The BP win comes as the agency looks set to lock in a major project for a Beijing-based property development group.
Start Creative set up shop in Hong Kong in late March, announcing that the agency would be headed by Jonathan Cummings, previously a director of Start's UK business.
From September the agency's UK creative director Michael Dorrian will relocate to Hong Kong with a remit to build up a local creative team.
Start CEO Mike Curtis said he was optimistic that Start would find a successful niche in the local market.
"Both creatively and from a business opportunity we see a lot of opportunity in Hong Kong," Curtis said.
"We have a good understanding of brands, creativity and digital which are three key areas."
