Malaysia - Carrefour has appointed Magiqads to manage and market all in-store media across its chain of 17 outlets in Malaysia.
"This appointment is an opportunity for us to deliver very comprehensive mass communication nationwide," Magiqads CEO Sailendra K, said.
"The one thing all the networks have in common is that they deliver value in terms of linking brands to shoppers at the point of purchase. However all three retail giants offer a different demographic offering, which also makes it possible for us to evaluate clients needs to offer them the best options," he said.
The company also manages media space in Tesco and Jusco Stores outlets across Malaysia.
