Vietnam - OMD Vietnam has won the Hong Leong Bank media account in Vietnam with some of the credit going to the agency's handling of the business in Malaysia.
"OMD has been our media partner in Malaysia for the past five years and they have
demonstrated an excellent understanding of our business," Teresa Guanzon-Hayward, GM, Corporate Affairs & Public Relations for the Hong Leong Financial Group, said.
"For Vietnam, it is equally important for us to have a media communications specialist who can provide us with valuable in-market information, expert counsel, effective cost-saving strategies on our investments and the ability to extend value-add to our media buys," she said.
OMD won the business following a pitch and now handles Hong Leong's Vietnam-based strategic media communications planning and buying.
