Malaysia - Carlsberg has extended its "Nice One" brand campaign launched earlier in the year with new advertisements appearing in newspapers and magazines recently.
Carlsberg declined to reveal any details on how else it planned to leverage on the "Nice One" property in the near future but a spokesperson said the company was "committed" to the theme.
The source also revealed sales had been improving since the launch but the campaign was not considered to be only driving force behind this.
According to Carlsberg's general manager (Marketing), Ole S. Nielsen, with the use of the catchphrase "Nice One", Carlsberg hopes to stimulate a culture of positive enjoyment and generous compliments.
Euro RSCG is responsible for the creatives on this campaign while OMD handles the media buying duties for Carlsberg.
In other news, Carlsberg Brewery Malaysia has entered into a memorandum of understanding with its holding company Carlsberg Breweries A/S to acquire the entire equity interest in Carlsberg Singapore for RM370 million cash.
