Hong Kong - To promote its latest Lemon Frappuccino, Starbucks has rolled out a creative campaign where customers can act as baristas and create their own beverages.
The coffeehouse has tapped in a number of creative ideas recently. After launching the “Bing Sutt" in Duddell street and inviting bloggers to taste its breakfast menu, Starbucks set up a blender bicycle in eight different stores.
The bicycle is connected to a blender where customers can ride the bike to create their own beverages.
The campaign, created in-house, is part of the latest push to promote its Lemon Passion tea and Lemon Zen Tea Frappuccino.
Untill 26 August customers can participate in this “Be a Master Blender" game in which they can turn their kinetic energy into a blended summer drinks.
